New Year, New You

For most individuals and companies, the New Year provides an opportunity to reflect on the past and look towards the future. We all do it. So in assessing the status of your brand and your brand stewardship; consider these 10 questions:

1. What is your mission?
2. Who are you talking to/with? Determine your brand audience.
3. What is your Mission Statement? Review your current one to determine if it needs a rethink. If you don't have one, now is the time to  create one.
   
4. What key qualities and benefits does your brand offer? Your Unique Selling Proposition (USP).
   
5. Do you have a strong brand logo and tagline? Now is never to soon to create your brand identity.
6. What is your brand's voice? What voice will effectivly translate your brand personality?
7. What is your elevator pitch? You should be able to respond succinctly, in no more than two sentences, what your company/product/service does and/or provides.
   
8. Have you integrated your brand information into all aspects of your business? If you haven't, you are missing out on vital opportunities to re-enforce your brand promise and message.
   
9. Are you your brand? You are your brand's biggest advocate - If you don't believe in it, then no one else will either. Remember to speak with enthusiasm and committment.
   
10. When should you reassess all of the above? Continually, or at the very least oncea year.
    

Welcome to 2017! I'm sure that it will prove interesting and challenging. Remember there are SOME things you can control in your life and BRANDING is one of them.

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