Brand Builder

Let Others Know Who You Are

Brand Building

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is the visual voice of the company.

The Goal of brand building is creating a unique image for the company.

A recognizable and loved brand is one of the most valuable assets a company owns.
According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them.

As a small business, you may be competing against big brands with devoted customers.
That’s why you have to find ways to differentiate–with a solid brand building process of your own.
Branding is much more than just a cool logo or well-placed advertisement.

Your brand is defined by a customer’s overall perception of your business.

A successful brand has to be consistent in communication and experience, across many applications:
   •   Environment (storefront or office)
   •   Print, signage, packaging
   •   Website & online advertising
   •   Social media & content marketing
   •   Sales & customer service

Now, brand building being simple? The truth is: it doesn’t happen overnight….or even in a few months.
It is a process that requires both time and commitment. Let us help you to Make Your Brand Matter.
At VALOCOM-MARKETING, we will be your brand partner for the long-term. Let's talk.

What is Your Company's Mission?

A strong, clear mission statement is the foundation to building a successful brand. The mission statement is basically defines the purpose for existing. It informs all aspects of your brand building. Everything from your logo to your tagline, voice, and message should reflect that mission.

What Are The Key Qualities & Benefits?

What is your company or services' secret sauce? - The unique selling proposition that you are offering. If you don't know that then how can you convince your audience to select your products or services over your competition?

Who is Your Target Audience?

Determining your target audience is crucial. If you don't know who you are aiming for, how can you reach your target with your message? After all, you can't be everything to everyone. Solidify a picture of your customers, then create a brand they can identify and relate to.

Do You Have A Strong Logo & Tagline?

Your company's logo and tagline should make your brand easily recognizable and convey who you are in both a visual and text shorthand. It also provides a continuous brand umbrella and reminder.

BRAND