Big Data is NOT A Strategy...

"Big Data is not a strategy.
It is just a lot of data.
Automation is not a strategy.
It is a process done by machine.
Hyper-personalization is not a strategy.
It can be creepy.
Content is not a strategy.
It is everything.
Social media is not a strategy.
It is all media. Innovation is not a strategy.
It is a fancy word for new ideas.
Bots is not a strategy.
It is a software that runs automated tasks.
A strategy is not about big words.
It is all about choices.
Focusing on a segment of the market is a strategy.
Prioritizing a geographic location is a strategy.
Emphasizing a brand attribute is a strategy.
Doubling down on a particular time of the year is a strategy.
Solving a particular problem is a strategy.
Avoid jargons, make clear choices."

Alberto Brea:
Executive Director, Engagement Planning at OgilvyOne Worldwide

It seems worth sharing the well articulated commentary of others.

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